5 Benefits of Corporate Giveaways for Your Business

Nothing ever beats the joyous feeling of receiving gifts. And who wouldn't like it? After all, isn’t it true from the classic cliché that best things in life are free? In the business world, corporate giveaways take the common form for office gifts especially during December. And admittedly, these are very popular and such a common place in the office ranging from pens, calendars, and up to the most possibly unique, creative item you could ever think of.

Promo budget possibly stretched to the max by corporate giveaways.
Photo courtesy of aiia via Pixabay

But more than you just being a good-hearted soul with the kind act of gift-giving on Christmas time, try pondering on below about the benefits that corporate giveaways can actually bring to your business. You might say that in the end, all the tiring fuss during yuletide season is worth it.

1. Branding

When you talk with marketers, branding seems to be all that matters to stay at consumers’ top-of-mind. Corporate giveaways with your properly impressed brand logo on them should give all the branding you need for your business, but with the fun element of doing it! Promotional gifts like notebooks or coffee mugs found everyday on your customers’ desk are absolutely some form of hardworking advertising that gets your business to be remembered.

2. Mileage

More than just brand presence, corporate giveaways are a smart way of making your ad spending work further. For instance, an eco-bag with prominent branding on it carried around on a shopping spree becomes ultimately a walking advertising. Just imagine the repeat viewership it achieves whenever another sees it virtually from your customers’ use. While a typical giveaway is said to be retained for 5.8 months (which I tell you is like almost equivalent to a single burst for a TV commercial), there’s indeed a great multiplier effect that can be generated during this time period for creating impressions on other potential customers each time it's used or exposed.

3. Imaging

Distributing corporate giveaways especially during trade events can also be a resourceful device for attracting and leveling the brand with your desired target market. But of course, you need to think about well what giveaways will be amusing and yet useful to catch the attention of a specific demographic and/or psychographic attributes set from the crowd.

4. Goodwill

Who can just hate the kind gesture of gift-giving? Anyone who’s faced with it is most likely to respond back with favorable regard. Just consider the following survey figures which undoubtedly support the typical reciprocal behavior extended towards gifts. While 31% of those receiving giveaways from an ASI study posted more possibility of transacting with the supplier, a survey at Webs indicated that 52% of respondents specified an increased positive regard for a company after receiving corporate giveaways. That is why leaving behind giveaways is found commonly handy by sales representatives when attending to first-time sales calls with their clients.

5. Budget Management

If you’ve got a tight marketing budget to work with for your ad & promo activities, corporate giveaways may just be the way to go around it. Keeping your giveaways inventory at low price but infusing the WOW factor into it via unique and impactful items can give your company the needed loud bang to customers. Investment spending presented by corporate giveaways is found more favorable by small businesses over other advertising forms.

Indeed, corporate giveaways distribution promises valuable benefits which make it a very popular route for business promotion. If properly utilized and managed for more than just a one-time gift-giving tactic, you could turn it into an effective marketing campaign for your company. Apart from increased sales, its’ end-all could be the long-term benefit of gaining customer loyalty.

Marketing