5 Ways To Build Online Business Presence Without Spending Much

The internet has certainly gone mainstream to become part of everyone's life nowadays. Thus for enterprises, an online business presence has emerged as one necessity to thrive in today's digitally-driven consumer world. However, if you're an entrepinay start-up or wannabe whose main concern is to put up your business from the grounds up and turn it running, producing a website may sound economically not viable to you.

Online presence is one of today's business necessity.
Photo courtesy of geralt via Pixabay

But actually, there are practical ways to initially build online presence for your business and make your products or company known to customers without spending much. With internet access found nearby at neighborhood internet shops and FREE Wi-Fi provided at malls and other public places, even small and medium enterprises (SMEs) may find the tips below as worthwhile considering.

1. Post At Buy & Sell Sites

An excellent starting ground for enterprising internet beginners are buy and sell sites which could be best bets for sales leads since customers with intention to buy but seek numerous options for online shopping essentially turn first to these sites. No complex or specialized computer skills are required as site navigation is all aided and made on queue; you just need to be more adventurous with buttons to click later so as to take advantage of the site's offerings and features. Best of all, registration is FREE. You need though to post interesting photos and descriptions of products you're selling to stand out from other sellers.

Since buy and sell sites are many, you may need to consider the traffic, ease of navigation, and target market the site caters to when deciding to register. For instance in the Philippines, you may choose to look at top buy & sell sites before exploring elsewhere.

2. Register At Company Directory Listings

You may also achieve online presence via company directory listing sites. Although minimal information like company name, contact number, office address and business nature may be published about you by these sites, there are still chances you may appear at search results and get to be contacted by potential customers.

Directory listing sites may be general or specific for a particular group, industry or association. If you're a wedding supplier, you may also find helpful registering at popular wedding websites as these already have targeted customers and the chance to connect with your rightful market looks definitely favorable.

3. Work With Social Media

Another fast way to build web presence is via social networking. Of course, you wouldn't want to miss on social media which is favored by almost the entire internet population, especially Pinoys. Try creating your fan page at Facebook, customizing your LinkedIn public page or posting photos at Instagram. The beauty of these social websites is the faster, if not immediate, feedback you derive as you continue on with their use. You get to learn easily how many you've gotten for Likes from Facebook, Connections from LinkedIn, Followers from Instagram, etc.

4. Appear at Video Sites

You may find acting or appearing before a camera enjoyable. So go ahead, create your own video and deposit it at video upload sites. Try coming up with helpful instructional videos which viewers will find useful such as Step-by-Step Guide or How-To solutions with your product so as to make them not appear a hard sell.

5. Write Your Way to Blog

If you're fond of writing or have a knack for it, why not put this into productive use via a blog? You could create your original write-ups or cite other articles that will interest your market and post them at the blog section of your website or exclusive-for-blog sites, if you don’t have a website yet. If readers like your content and find it valuable, they’ll keep returning to your blog and eventually, end up buying your products later.

As an entrepreneur, the internet is one potent tool to grow your business. There are several ways to build your online business presence beyond the ultimate company website which usually requires large marketing budget. So go ahead and explore how an online presence can help you reach out to customers, grab interest, achieve sales and build loyalty later on.

Marketing